How Star Wars Day Become A Thing
04 May, 2017
“May the 4th be with you.” What started as pun warmly shared by fans has become a full-fledged Star Wars holiday: Star Wars Day, a special once-a-year celebration of the galaxy far, far away.
One of the earliest known records of “May the 4th” used in popular culture is in 1979, as described here by author Alan Arnold while he was chronicling the making of The Empire Strikes Back for Lucasfilm:
Once the Internet allowed Star Wars fans around the world to connect with one another, May the 4th soon became a grassroots tradition each year, with fans online and offline proclaiming it “Star Wars Day.”
While the idea of May the 4th did not start with Lucasfilm, the film company that created Star Wars has fully embraced the spirit of fandom that makes the day so special. StarWars.com, as well as the official Star Wars social media channels (hashtag #StarWarsDay), help spread the word and showcase fan activity. More and more official partners have offered sales, giveaways, and exclusives, and have hosted parties and other activities to honor the day.
Ultimately, as Star Wars Day was created by the fans, it is truly their day. Hosting movie marathons, sharing greetings on social media, cooking Star Wars recipes — there are no wrong ways to celebrate May the 4th, and each year we’re amazed at the creative ways that fans mark the occasion. With Star Wars alive like never before, we hope you’ll join in this year.
May the 4th be with you.
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