You Feeling Your Teams New Uniform?
15 Sep, 2017
The partnership between the NBA and Nike took the spotlight on Friday evening when teams across the league officially revealed their ‘Statement’ edition uniforms heading into the 2017-18 season.
The ‘Statement’ edition threads follows the unveiling of the ‘Association’ and ‘Icon’ editions earlier this summer. A fourth team edition will be released later this year, according to an official release between the NBA and Nike.
In an effort to bring fans closer to the game, the new and innovative ‘Nike NBA Connected Jersey’ was also unveiled. The product will include an embedded chip that “will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists,” says the release.
Fans will use their smartphones to download the NikeConnect app, which will activate the functions once the phone taps the chip on the jersey. Lastly, the ‘Nike Therma Flex Showtime Warm-up Jacket’ was also unveiled as the first hooded jacket to be worn on the court during gametime.
Image NBA twitter
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