Floyd Mayweather Jr Signs Record PPV Deal with Showtime

19 Feb, 2013

Floyd Mayweather Jr. will fight Robert Guerrero on May 4, and he’s changing television networks to do it.

The biggest star in boxing dropped a surprise Tuesday while announcing his long-rumored next bout: After several years on HBO, Mayweather is moving to Showtime with a lucrative multi-fight deal.

Mayweather’s move is a coup for Showtime, the CBS-owned network that has always trailed behind HBO in boxing prominence. Mayweather (43-0, 26 KOs) is the sport’s biggest moneymaker, and his new revenue-sharing deal with Showtime could include up to six pay-per-view fights over 30 months.

“They were extremely aggressive from the start, and they made it clear they want Floyd Mayweather to be the face of Showtime,” Mayweather adviser Leonard Ellerbe told The Associated Press. “It’s the ultimate compliment to a fighter like Floyd. They were aggressive, and the deal that they put on the table was essentially a deal that you can’t refuse.”

Mayweather’s first bout is against Guerrero (31-1-1, 18 KOs), the WBC’s interim welterweight champion. The fight likely will be at the MGM Grand Garden in Las Vegas, the site of Mayweather’s last six bouts.

Mayweather turns 36 on Sunday, but the unbeaten WBC 147-pound champion has shown few signs of advancing age in the ring. He hasn’t fought since beating Miguel Cotto last May 5, and he spent two months in jail last summer after his conviction in a misdemeanor domestic battery case.

With Showtime as his new showcase, Ellerbe said Mayweather’s fans will see much more in the next few years from the re-energized champion, who has fought just four times since December 2007.

Guerrero beat out several contenders to get the biggest payday of his career and a shot at his sport’s biggest name. Guerrero, from Gilroy, Calif., is a onetime featherweight champion who hasn’t lost since 2005, beating welterweight Andre Berto in a thrilling fight last November.

“On May 4th I’m going to shock the world,” Guerrero tweeted.

Guerrero and Showtime Sports general manager Stephen Espinoza both felt lucky after Mayweather made his decision. Espinoza went after Mayweather before his last fight, but finally got his man after two weeks of negotiations.

Mayweather has been on Time Warner-owned HBO for essentially his entire professional career, which began after the 1996 Atlanta Olympics.

Along with his peerless pay-per-view prowess, Mayweather starred in HBO’s popular “24/7” reality series before each of his past six bouts, further growing his celebrity with the four-episode showcases of his Vegas lifestyle and irrepressible personality.

Any boxing fans who are worried about missing Mayweather on “24/7” can rest easy: Espinoza is forming his own plans to showcase Mayweather outside the ring.

HBO fought to keep Mayweather as well, but couldn’t top Showtime.

“We made an aggressive and responsible pay-per-view offer,” HBO said in a statement from spokesman Kevin Flaherty. “Now we move on. We are focused on the best boxing franchise in the television business. We are proud of the roster of superstar fighters and emerging stars who are scheduled to appear on the multiple HBO television platforms this year.”

“All the fighters and promoters out there should be applauding Floyd,” Ellerbe said. “He’s elevating the sport and bringing more eyeballs to it. More importantly, he’s changing the pay structure in the sport. He’s setting that bar higher for everybody.”

AP

Mentioned In This Post: