Is Taylor Swift Unstoppable?

01 Nov, 2014

Taylor Swift’s unstoppable new album, 1989, may sell 1.25 million copies in its first week, so suggest industry forecasters. The album could even approach 1.3 million, if the weekend is especially kind to the release.

The album is the singer/songwriter’s fifth studio effort and was released on Oct. 27 through Big Machine Records.

1989 is on course to earn the largest sales week for any album since 2002, when Eminem’s The Eminem Show sold 1.322 million in its first full week on sale, according to Nielsen SoundScan. 1989’s arrival would surpass the bow of Swift’s last album, Red, which moved 1.208 million. (It was also the last album to sell a million copies in a week.)

Swift’s 1989 should easily debut at No. 1 on the Billboard 200 chart, giving the entertainer her fourth chart-topper. The new Billboard 200’s top 10 will be revealed on Nov. 5.

1989’s sales forecast has climbed almost on a daily basis. It went from 800,000-900,000 a week ago, to over 900,000, to 1 million, then 1.2 million, and now 1.25 million. Whew!

Billboard

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