NBA Owner Selling Team After Insensitive Remarks

08 Sep, 2014

The owner of the Atlanta Hawks announced on Sunday he would sell his controlling interest in the National Basketball Association franchise because of racially insensitive remarks he made, in an echo of a scandal involving the former owner of the Los Angeles Clippers NBA team.

Hawks owner Bruce Levenson said fans have a right to be angry about an internal email he wrote two years ago about the need to boost arena attendance and how black and white fans differed in what they preferred to see at Hawks’ games.

To read full email click here

“In trying to address those issues, I wrote an e-mail two years ago that was inappropriate and offensive,” Levenson said in a statement released by the team.”If you’re angry about what I wrote, you should be. I’m angry at myself, too. It was inflammatory nonsense. We all may have subtle biases and preconceptions when it comes to race, but my role as a leader is to challenge them, not to validate or accommodate those who might hold them,” he added.

His e-mail to team general manager Danny Ferry, which addressed ways to boost the number of season ticket holders, delved into racial makeup of fans at the Hawks arena and suggested that southern white men might not be comfortable in an arena with a high percentage of African American fans.

Levenson’s announcement came just over four months after NBA Commissioner Adam Silver, in an unprecedented move, banned then Los Angeles Clippers owner Donald Sterling from the league and fined him $2.5 million for making racist remarks.

NBA Commissioner Silver said in a statement Levenson had notified the league in July of his August 2012 e-mail, and the NBA then launched an independent investigation into the circumstances of the remarks.

“Prior to the completion of the investigation, Mr. Levenson notified me last evening that he had decided to sell his controlling interest in the Atlanta Hawks,” Silver said.

While he commended Levenson for reporting the e-mail and for cooperating with the league in its investigation, Silver also criticized the remarks themselves as in “stark contrast to the core principles of the National Basketball Association.”

Reuters

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